__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"60081":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"60081":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]},"original":{"colors":{"60081":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45,"a":1}}},"gradients":[]}}]}__CONFIG_colors_palette__
Request Consultation

Introducing the WeAssist Management Team

Reef Colman

Reef Colman

Founder & CEO

Reef Colman is the Chief Executive Officer and Founder of WeAssist. Reef is a serial entrepreneur who believes in putting people first. His goal is to create equally advantageous opportunities for people around the world, and to use business in order to make a better future for those around him. He is dedicated to personal development for himself and those who work with him. He sees business as more than just an opportunity to build wealth, he sees business as a tool for growth and to spread wealth. For more information about his business and corporate endeavours then please visit his linkedin profile. Reef is passionate about helping others on this planet and enjoys teaching and spreading knowledge. When he isn’t working, you’ll find him; surfing, snowboarding, skiing, hiking, camping, skydiving, snorkeling, kayaking, playing soccer, cycling, rock climbing and spending time with his poodle Apollo. He enjoys reading a new book a week, and receiving book recommendations from his friends and peers. Feel free to reach out to him via; facebook, linkedin, twitter, and Instagram.

Aaron LeBlanc, MBA


Aaron LeBLanc is the Chief Operating Officer of WeAssist. He holds a Masters of Business Administration from the Australian Institute of Business. He has helped thousands of businesses around the globe to launch new products to market, streamline operations, and scale annual revenue growth. Aaron has generated over $500 million in sales volume for his clients through digital channels. Aaron has a no-nonsense approach to business and brings a get-it-done right mentality. Aaron enjoys spending time with his wife and two daughters, as well as reading, writing and learning in his free time.

Mary Jane Briones

Controller and Human Resources Manager

Jane is the Controller and Human Resources Manager of WeAssist. She's an enthusiastic Human Resources professional with more than 12 years of experience in various roles such as Human Resources, Accounting, and Sales and Marketing from different industries such as Trading, Telco Services, Medical and Diag-nostic Services and Banking. She has clear under-standing of employment regulations and HR processes. She is always eager to contribute to team success through hard work and is motivated to learn, grow and excel in the field of Human Resources.

Professional Skills: End to End Recruitment Process, Employee Contract Preparation, Onboarding process, Benefits Management, Performance Management, Employee Discipline, Policy Creation, Learning and Development, Timekeeping, Accounts Receivable, Accounts Payable, Billing, Customer Service, Handling of clients.

Michelle Llada

Executive Sales Assistant and Lead Generation Specialist

Michelle is the Executive Sales Assistant to the CEO and Founder Reef Colman. She's an experienced and versatile individual with more than 5 years of experience working remotely supporting clients /companies as an Executive Sales Assistant / Lead Generation Specialist/Researcher / Virtual Assistant / Social Media Manager. She also has more than 7 years of working experience in various roles: Recruitment, Sales, Customer Service and Administrative.

Professional Skills: Executive Assistance, Calendar Management, Email Correspondence, Client Onboarding, Lead Generation / Research, Lead Generation via Instagram, Business Development, Customer Service, Fulfillment/Recruitment, Social Media Management

Natalie Bacosa

Sourcing Manager and Marketing Lead

Natalie is the Sourcing Manager and Marketing Lead here in WeAssist. She has a 6-year experience in sourcing and recruitment and talent acquisition and a 4-year experience in sales and marketing. She is excellent in multitasking, works positively and efficiently and loves to help the company grow.

Professional Skills: Executive Assistant, Email Management, Calendar Management, Social Media Management, Content Posting, Appointment Setting, Web / Data Research, Reporting & Presentations, Email Support, Team Management, Sourcing, Recruitment

Maricar Anne Aguilar

Screening Manager

Maica is one of the Screening Managers here in WeAssist. She is a multi-faceted professional with over 10 years of experience in different fields. Her expertise ranges from: Customer Support, Administrative Assistance, Ecommerce, HR Recruitment, etc. She is highly-motivated, goal-oriented, with exceptional multi-tasking skills.

Professional Skills: Data Entry / Management, Executive Assistant, Email Management, Calendar Management, Social Media Management, Content Posting, Appointment Setting, Web / Data Research, Reporting & Presentations, Customer Service - Inbound/Outbound, Email Support, Team Management, Ecommerce, Human Resource, Recruitment

Joanne Villanueva

Screening Manager

Jo is one of our Screening Managers here in WeAssist. She is a Talent Acquisition Executive for over ten years with expertise in both IT and Non-IT for local, APAC, UK, and US hiring. Skilled at full-cycle recruitment and implementing recruitment strategies to target the best talent and attract passive candidates.Highly motivated, dedicated, and goal-oriented professional with a proven track record in exceeding the expectations of her clients.

Professional Skills: Recruitment Specialist, Recruitment Coordination, Lead Generation, Appointment Setting, Calendar Management, Data Management, Email Management, Client and Candidate Management, Customer Support, Reporting and Presentations, Virtual Assistant.

Contact Us For a Free Consultation