Introducing the WeAssist Management Team

Reef Colman

Reef Colman

Founder & CEO

Reef Colman is the Chief Executive Officer and Founder of WeAssist. Reef is a serial entrepreneur who believes in putting people first. His goal is to create equally advantageous opportunities for people around the world, and to use business in order to make a better future for those around him. He is dedicated to personal development for himself and those who work with him. He sees business as more than just an opportunity to build wealth, he sees business as a tool for growth and to spread wealth. For more information about his business and corporate endeavours then please visit his linkedin profile. Reef is passionate about helping others on this planet and enjoys teaching and spreading knowledge. When he isn’t working, you’ll find him; surfing, snowboarding, skiing, hiking, camping, skydiving, snorkeling, kayaking, playing soccer, cycling, rock climbing and spending time with his poodle Apollo. He enjoys reading a new book a week, and receiving book recommendations from his friends and peers. Feel free to reach out to him via; facebook, linkedin, twitter, and Instagram.


Desiree has over 20 years of digital media agency experience. She’s been featured on CNBC, Forbes, and Nerdwallet and even pitched her former startup on National TV for funding. Desiree has helped scale and rapidly grow some of the top performing online stores and she enjoys teaching startups through workshops and online courses. You can find her as an instructor on 100 Million Academy, an ongoing contributor to Modern Mom Magazine, as well as an expert panelist and educator for Single Moms Planet. She is also a speaker/host and moderator for events like Shopify’s Sustainability Series, SHEEO World Summit Digital by Default, Thinkific’s Amplify Summit, The Mom Economy and more. She sits on the board of advisors to a handful of startups and non-profits.

Mary Jane Briones

Controller and Human Resources Manager

Jane is the Controller and Human Resources Manager of WeAssist. She's an enthusiastic Human Resources professional with more than 12 years of experience in various roles such as Human Resources, Accounting, and Sales and Marketing from different industries such as Trading, Telco Services, Medical and Diag-nostic Services and Banking. She has clear under-standing of employment regulations and HR processes. She is always eager to contribute to team success through hard work and is motivated to learn, grow and excel in the field of Human Resources.

Professional Skills: End to End Recruitment Process, Employee Contract Preparation, Onboarding process, Benefits Management, Performance Management, Employee Discipline, Policy Creation, Learning and Development, Timekeeping, Accounts Receivable, Accounts Payable, Billing, Customer Service, Handling of clients.

Michelle Llada

Executive Sales Assistant and Lead Generation Specialist

Michelle is the Executive Assistant and Lead Generation Specialist to the CEO and Founder, Reef Colman. She has a wealth of knowledge in General Virtual Assistance works, Lead Generation, Social Media Management and has been working remotely for nearly 6 years now. She also has more than 7 years of corporate working experience in Recruitment, Sales, Customer Service, and Administrative roles.

Professional Skills: Executive Assistance, Calendar Management, Email Correspondence, Client Onboarding, Lead Generation, Lead Generation via Instagram/Linkedin/Facebook, Business Development, Customer Service, Fulfillment/Recruitment, Social Media Management

Cyana Collene Aumentado

Marketing Manager

Cyana is a Brand Strategist and Digital Marketing Manager with 3 years of experience. She specializes in writing, building and designing high converting brands in different social media platforms. She has helped companies and brands create engaging experiences, innovative branding, and strategic initiatives.

Professional Skills: Social Media Management, Content Writing/Scheduling/Posting, Website Design/Management, Graphic Designing, Photo and Video Editing, Project Management / Team lead, Copywriting, Sales/Telemarketing, ClickFunnel, Email Marketing, Reporting & Presentations, eCommerce Customer Service - Shopify, Drop-shipping & Operations Management

Maricar Anne Aguilar

Screening Manager

Maica is one of the Screening Managers here in WeAssist. She is a multi-faceted professional with over 10 years of experience in different fields. Her expertise ranges from: Customer Support, Administrative Assistance, Ecommerce, HR Recruitment, etc. She is highly-motivated, goal-oriented, with exceptional multi-tasking skills.

Professional Skills: Data Entry / Management, Executive Assistant, Email Management, Calendar Management, Social Media Management, Content Posting, Appointment Setting, Web / Data Research, Reporting & Presentations, Customer Service - Inbound/Outbound, Email Support, Team Management, Ecommerce, Human Resource, Recruitment

Joanne Villanueva

Screening Manager

Jo is one of our Screening Managers here in WeAssist. She is a Talent Acquisition Executive for over ten years with expertise in both IT and Non-IT for local, APAC, UK, and US hiring. Skilled at full-cycle recruitment and implementing recruitment strategies to target the best talent and attract passive candidates.Highly motivated, dedicated, and goal-oriented professional with a proven track record in exceeding the expectations of her clients.

Professional Skills: Recruitment Specialist, Recruitment Coordination, Lead Generation, Appointment Setting, Calendar Management, Data Management, Email Management, Client and Candidate Management, Customer Support, Reporting and Presentations, Virtual Assistant.

Marjunyl S. Ledda

Recruitment Specialist

Marjunyl is our Recruitment Specialist here in WeAssist. She is a results-oriented and self-driven Recruitment Specialist with over ten years of relevant experience in the Human Resource field. She has helped streamline and improve the recruitment process across different organizations. She is dedicated, committed, and has strong interpersonal skills and customer service orientation.

Professional Skills: Data Entry, Management, Executive Assistant/Personal Assistant, Email Management, Calendar Management, Content Writing, Scheduling, Posting, Appointment Setting, Copywriting, Email Marketing, Email Support, Live Chat Support, Project Management, Operations Management, Team Management, Human Resources, Recruitment

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