WeAssistWorkStackOS
The Frisco Diamond Estate at blue hour: a new white-stone mansion, every window lit

LevelUp 2026 · Dallas · Two private evenings

Two nights at the Estate.

Reef Colman hosts at a 9,500 square foot house on Lake Lewisville. The Sunday before LevelUp, and the Friday after.

Request an invitation

Invitation only. We text you to confirm.

  1. 1. Leave your numberThree short steps, thirty seconds.
  2. 2. Find Reef at LevelUpHe is the one taking selfies on the floor.
  3. 3. We text the address and hourInvitation only. First come.
9,500
Square feet
12
Bedrooms
2
Private evenings
30 min
Drive from LevelUp

The house

Nine thousand five hundred square feet on the water.

A gated street in Frisco. Resort pool and hot tub, a covered patio, a chef's kitchen, twelve bedrooms, sunsets over the lake.

  • The resort pool at the water's edge, loungers along the deckThe pool
  • The salon: a sectional under a crystal ring chandelier, glass walls to the patioThe salon
  • The covered patio at dusk, loungers and a putting greenThe patio
  • The chef's kitchen: a long marble island, Sub-Zero and WolfThe kitchen
  • A bedroom opening on the poolA bedroom

Two evenings

Before the conference, and after it.

Pick either. Pick both. LevelUp runs October 26 to 29 in Dallas; the estate is a 30-minute drive north, in Frisco, on Lake Lewisville.

  1. Sunday

    Oct 25

    The night before LevelUp opens.

    Land, drop your bags, meet the room before the conference does.

    I can make Sunday

  2. Friday

    Oct 30

    The night after it closes.

    Four days of talks behind you. The pool, the lake, the people worth keeping.

    I can make Friday

Guest list

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Reef ColmanYour hostTakes the selfie

Your host

Reef Colman

Founder of WeAssist and WorkStackOS. Takes a selfie with everyone he meets. That is how he knows who is coming up.

  • Hosted the FHL penthouse in Las Vegas
  • 500+ families employed through WeAssist
  • Nothing gets pitched at the estate
  • Remembers your name, and your selfie

Las Vegas, last month. Dallas, next week.

Reef will take a selfie.

At FHL he met everyone. Find him on the LevelUp floor. Say hi. Take the selfie.

  • Reef with a guest at Funnel Hacking LIVE
  • Reef with a guest at Funnel Hacking LIVE
  • Reef with a guest at Funnel Hacking LIVE
  • Reef with a guest at Funnel Hacking LIVE
  • Reef with a guest at Funnel Hacking LIVE
  • Reef with a guest at Funnel Hacking LIVE
  • Reef with a guest at Funnel Hacking LIVE

He wants to meet you.

Request an invitation