On stageYFCon
He would rather be asked a hard question
Keynotes and panels, usually without slides, always taking questions from the floor.
Clients stay because of Reef
Reef started WeAssist in 2021 after watching owner after owner run their own inbox, their own calendar and their own diary while the business waited. He has been saying the same thing ever since, and he still gets on the call himself.
Watch him
Two and a half minutes, no script
The message he recorded for owners who are thinking about their first hire.
In his own words
Four things he will say on your call
Transcribed from his own recordings. Not one word of it is marketing copy.
“So you are the highest paid, most over-glorified executive assistant in your company. And you don't see a problem with that?”
“I'm trying to hire as many people as possible, so I work as little in the business as humanly possible. Just work on the business.”
“Hire. You need to hire talent. Period, end of story.”
“You can hire global talent for pennies on the dollar to help you do these things.”
Where you find him
Not behind a desk
Four places he turned up in the last year, and what he was doing there.
AnywhereRemoteHe runs the company from wherever he is
The argument he makes to owners is the one he lives: hire well, then work from anywhere.
With partnersPartnersHe brings people onto the stage with him
Founders, creators and operators he has worked with, given the microphone.
On the panelPanel hostHe would rather host than headline
Three operators, one microphone, and him asking the questions he knows owners want answered.
What he has built
The argument, in numbers
He has been making the same case since 2021. This is where it has got to.
<0%
of applicants accepted
0%
client retention
0+ yrs
average partnership
0 days
rematch guarantee
Talk to Reef's team
Book the call. Name the role. Meet your shortlist in three weeks.