Meet the people behind the partnership

Mission-driven leadership focused on selective matching and long-term OP development.

Creating Long-Term Opportunity for Global Talent

Feeding families worldwide through equally advantageous opportunities.

Families supported

500+

Families supported

Average partnership

2.5+ years

Average partnership

Retention rate

98%

Retention rate

Meet Our Team

The people behind WeAssist

  • Reef Colman

    Reef Colman

    Founder & CEO

  • Michelle

    Michelle

    Operations and Communications Coordinator

  • Mary Jane

    Mary Jane

    Controller & HR Director

  • Kate

    Kate

    Executive Sales Assistant

  • Maricar Anne

    Maricar Anne

    Recruiting Accounts Manager

  • Belinda

    Belinda

    Client Success

  • Karen

    Karen

    Recruitment Specialist

  • Alfred

    Alfred

    Recruitment Specialist

  • Grace

    Grace

    Finance and Billing Specialist

  • Mercy

    Mercy

    Recruitment Specialist

  • Marj

    Marj

    Recruitment Specialist

  • Eric

    Eric

    Operations Manager

  • Adrian

    Adrian

    Client Success & Onboarding Manager

  • Cyril

    Cyril

    AI Developer

  • Kanishaka

    Kanishaka

    AI Engineer

  • Michael

    Michael

    Social Media Video Editor & Strategist

Our Values

The standards we uphold as a selective, mission-driven global team.

  • Integrity

    Choosing character at every turn, even when no one is watching.

  • Major Ownership

    Taking full responsibility for actions, outcomes, and growth.

  • Radical Transparency

    Sharing openly and constructively to strengthen trust.

  • A-Player Mentality

    Solving problems and delivering results with consistency.

How Our Team Works Together

How we deliver OPs and long-term partnerships

  • Leadership

    Sets the mission and high-integrity standards for every partnership.

  • Client Success

    Matches OPs with founders and maintains long-term partnership health.

  • AI Training

    Weekly education on automation and workflow optimization.

  • Operations

    Manages compliance, systems, and ethical employment practices.

Meet the OPs

Global professionals who integrate into founder workflows with precision.

  • Executive Operations Manager

    Scheduling, Communication, Strategic Planning

    3+ years partnership tenure

  • AI Automation & Systems OP

    Workflow Optimization, Tool Integration, Process Design

    2.5+ years partnership tenure

  • Customer Success & CRM Specialist

    Client Communication, Pipeline Management, Support Coordination

    2+ years partnership tenure

Each match is customized to founder needs.

Ready to Partner With This Team?

Join founders who have found long-term operational clarity with mission-aligned global OPs.