




The people behind your hire
Recruiters, client success and people operations, all in the Philippines, next to the professionals they place.
The team
Who does what
Real names. Real titles. Ask for any of them on the call.

Reef Colman
Founder & CEO

Eric
Operations Manager

Mary Jane
Controller and HR Director

Kate
Executive Sales Assistant

Maricar Anne
Recruiting Account Manager

Adrian
Early Engagement Lead

Shara
Onboarding Account Manager

Carlo
Onboarding Account Manager

Belinda
Client Success Support

Karen
Recruitment Specialist

Alfred
Recruitment Specialist

Mercy
Recruitment Specialist

Marj
Recruitment Specialist

Grace
Billing and Finance Specialist

Phamela
HR Assistant

Kanishaka
Dev Team Lead

Mark
AI Engineer

Michael
Social Media Video Editor & Strategist
How we are organised
Four teams, one partnership
Each one owns a piece of your hire, from the first call onward.
Leadership
Sets the mission and the standard for every partnership.
Client success
Matches professionals with owners and keeps the partnership healthy.
AI training
Weekly sessions on automation and better ways of working.
Operations
Compliance, systems, and ethical employment.
What we hold to
Four values, in the contract
The same four we screen every applicant against.
Integrity
Character at every turn, even when nobody is watching.
Major ownership
Full responsibility for actions, outcomes and growth.
Radical transparency
Say it openly and constructively. That is how trust is built.
A-player mentality
Solve the problem. Deliver. Every time.

From the founder
“I got an automation for this. I got an automation for that. Awesome. But who's running the automations?”
Client stories
What the owners actually say
Real owners, named, on record.






Lisa Shields
Founder, In Alignment Media
I didn't have to do any vetting of the candidates at all. WeAssist brought the five top-talent, best-matched candidates, and what I really appreciated was the thorough vetting they did, not only from a qualification standpoint but from a personality standpoint. It has been the best decision our company has made in the year that we've been around.

Meet them on the call
Book it. Name the role. The people above take it from there.

